Ivis Romero

Our Community: Stories That Inspire

At the heart of Danilo’s, we believe that every individual has a story worth sharing—a journey filled with resilience, passion, and purpose. Our community is built on these powerful narratives, and today, we’re honored to introduce you to Ivis Romero.

Ivis’s journey is one of unwavering strength, faith, and dedication. As a mother, a professional, and a beacon of inspiration, her story reminds us of the beauty in perseverance and the transformative power of love—both for family and for one’s craft.

Let’s step into her world and discover how she has not only faced life’s challenges but has also become a shining example of what it means to thrive with purpose and creativity.

Ivis Romero

My name is Ivis Romero, and I am a proud mother of two—a vibrant 8-year-old boy and a spirited 3-year-old girl. In May 2014, my life took an unexpected turn when I lost my husband, Mauro José Rodríguez, in a car accident. Mauro was my best friend, an extraordinary father who wasn’t afraid to change diapers, the funniest and most intelligent man I’ve ever known, and an exceptional soccer player. Above all, we shared a profound love for God and for our children.

These 20 months of widowhood have been a journey of profound learning, where I’ve experienced God’s unwavering love and provision. His promises have been my anchor. Without them, I might have lost my way. On days when the weight feels unbearable, I turn to Philippians 4:13: “I can do all things through Christ who strengthens me.” This verse reminds me to take a deep breath, press forward, and trust in His strength.

Balancing the roles of both father and mother has taught me the value of discipline—managing time, guiding my children, instilling spiritual principles, and, most importantly, living as an example of what I teach. It’s not always easy, and I don’t always succeed, but I believe God sees and honors the effort we put into everything we do.

In my professional life, I hold a degree in Communication and Advertising from Universidad Tecnológica Centroamericana and have 10 years of experience in the advertising industry. Over time, I’ve realized that a strong team requires three essential qualities: maintaining a positive attitude, being a lifelong learner, and always speaking the truth.

As advertisers in the digital age, we’ve transformed from simply telling realities to becoming storytellers. Consumers have evolved from passive receivers of messages to active creators of brands. Today, they hold the power. This is something I see beautifully reflected in Danilo’s Pura Piel campaigns, which focus deeply on the people who love their products.

Danilo’s handbags remind me of the millennial woman—multifaceted, adaptable, and capable of meeting a variety of needs in one elegant design. The ability to customize these products gives us a unique sense of ownership, turning them into more than just a brand—they become a lovemark. That’s exactly what Danilo’s is to me.