Our Story

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It feels desperately alone

Danilo's Pura Piel is praised and recognized for its superior leather products and high level of craftsmanship. Everything that is designed and created avocates and fits in what our core values of integrity and honesty are all about. Offering you a distinctive and beautiful product. Our brand is our hallmark.

Danilo Martinez perfected his leatherworking techniques in the United States and Europe, culminating with specialized studies in Italy and France. He brought his exceptional skills back to Honduras, becoming the country's first leather designer, producer, and business owner in 1974.

"Do you see a man diligent in his work? He will stand before kings; he will not stand before obscure men." Proverbs 22:29 Ganador del Premio "Hecho en Honduras" 2012

His source of inspiration: The Judeo-Christian writings and the understanding of God's unconditional love demonstrated through Jesus Christ, when he gave his life for mankind.

Today, the company employs dozens of artisans personally trained by Danilo Martinez and his children. The exceptional work force is committed to upholding Danilo's standards of creating only the highest quality products, and having pride in producing these items in Honduras.

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